Dubai: A 10,000-square-feet studio known as YouTube Space Dubai will open at Dubai Studio City in the second quarter of next year.
It is an incubator space that will give content creators the tools and guidance and enable them to innovate and experiment.
Lance Podell, Director and Global Head of YouTube Spaces, said that the Middle East and North Africa (Mena) region has one of the world’s most vibrant YouTube communities. Talented creators are producing content for passionate audiences in a region that comes in second in the world after the US in terms of the time they spend watching.
Dubai will also become the 10th destination for the YouTube Space and first in the Mena. The other destinations are in Los Angeles, London, Tokyo, New York City, Berlin, Sao Paolo, Mumbai, Toronto and Paris.
The biggest is in Los Angeles with 40,000 square feet.
Podell said that the collaboration with Dubai Studio City would help the company support the community of YouTube creators as well as continue to boost the growth of Arabic content on the internet.
“We are happy to have our first space in Dubai, a place of vibrant creativity from fashion, to media and advertising. The space is a mix of three — studio, community centre and a university,” he said.
He said that the idea behind the space is to promote three of YouTube’s principles — learn, connect and create. The space functions as a learning centre and also as a studio.
Not everyone can use the facility; only creators participating in YouTube’s Partner Programme can use the space.
When asked how YouTube makes money when it is offering the facility for free, he said that it reaps long-term benefits when it helps better, more professional-looking content be uploaded to its site and seeing more page views.
“It is a win-win situation for both the parties. YouTube makes money from advertisements,” he said… see more