Yahoo announced on Monday it acquired startup SkyPhrase to make finding what you want online easier, without using disjointed words and phrases in the search form.
The company said via a blog post SkyPhrase will be joining its Yahoo Labs team in New York. The four-person startup gained popularity earlier this year for its software that turns inquiries written in natural language into something the database understands.
The platform will allow Yahoo web users to get more personalized search results when entering various queries, such as “Find an American Airlines flight next week from New York to Los Angeles.”
“In Yahoo, we have found a company that not only shares our vision, but delivers a rich collection of information and services to a massive user base. We are excited to join Yahoo Labs to continue to work on our shared vision of making computers deeply understand people’s natural language and intentions,” SKyPhrase said in a statement. “We can’t wait to take things to the next level together.”
Yahoo hasn’t revealed financial details related to the deal.
SkyPhrase joins the long list of startups acquired this year by Yahoo, from Tumblr to app maker Lexity and media aggregator Summly.