A new report shows that more people engaged in social activity are uploading and sharing photos and videos online. Popular apps such as Snapchat and Instagram are common means of posting visual content.

It appears that photos and videos have become an important element in the online social networking experience. A new study by the Pew Research Center’s Internet Project reveals that 54 percent of internet users have posted original photos or videos to websites and 47 percent share photos or videos they found elsewhere online.

Online photo-sharing, video-sharing and social networking apps like Snapchat and Instagram have become popular means of uploading and sharing images aided by the high number of cell phone and smartphone ownership.

Some 9 percent of cell phone owners use Snapchat and 18 percent use Instagram.

Pew Internet’s Maeve Duggan, author of ‘Photo and Video Sharing Grow Online‘ a report on the new findings said:

“Sharing photos and videos online adds texture, play, and drama to people’s interactions in their social networks. Pictures document life from a special angle, whether they relate to small moments, personal milestones, or larger news and events. Mobile connectivity has brought these visuals into countless lives in real-time. This all adds up to a new kind of collective digital scrapbook with fresh forms of storytelling and social bonding.”

Women seem to be the main posters and shares of photos and videos – some 59% of online women post photos and videos they have taken themselves, while 53% share images they have found on the web.

Besides women, among internet users ages 18-29, over 80 percent have uploaded original multi-media, while nearly 70 percent have reposted photos or videos they found elsewhere online.

Duggan pointed out that “A lot of photo- and video-sharing is happening on social media, where women are historically more likely to be users. In terms of mobile, young people have always been early and eager adopters of new apps and platforms for sharing.”

“Ultimately, these platforms enable new expressions of a very traditional human impulse to capture and share moments from our lives,” said Duggan.

source: digitaljournal