Being a business owner nowadays often comes down to proper marketing and advertising techniques, adequate customer service and, of course, social media networking. Social media is becoming an incredibly popular way for businesses to get known and essentially get their name out there for the world to see. While many businesses can benefit from a social media page on some of the most popular networking sites, it’s important to realize that social media doesn’t have all of the answers for your growing company. Understanding what social media can and cannot do for your company will benefit you in more ways than one when it concerns your future.

Using Social Media as a Business Owner

Using social media is pretty easy when you own a business. Whether you’re using Facebook, Twitter or some of the countless other sites on the web, you simply create a page on that particular site and connect with customers and other business owners. In most cases, creating such an account is free of charge and definitely will not hurt your company in the long run. However, it’s important that business owners do not rely solely on social media, since it isn’t the end-all answer to all of your company woes. You may still benefit from utilizing a traditional marketing plan. This is especially true if your business is dependent on foot traffic.

What Social Media CAN Do for Your Company

Utilizing social media can help you connect better with your customers. Customers are able to contact you and leave feedback on your product or brand, which can be beneficial for making improvements. If you notice a slew of negative feedback, this might be a way for you to know that your product or brand needs a change and how to go about doing it. Unfortunately, having these comments made public can also deter new customers from wanting to make use of your services.

Social media also gives your company more of a modern appeal to it. People are able to keep updated with things going on within your company, and this can cause them to feel more connected with your brand. For example, you might want to update your page daily with hours, sales happening and the like.

What Social Media CANNOT Do for Your Company

While social media can definitely benefit your company, there are many instances when it isn’t that helpful. For example, you cannot rely solely on social media to grow a business. You still need a good sales force, marketing team and advertising techniques that are utilized both locally and on the Internet. People may still want a domain on the Internet that they can visit instead of just checking out a Twitter page or Facebook page.

Social media also shouldn’t be thought of as an overnight way of becoming a success. In fact, it could take months or even years to grow a brand on social media because people will gradually like or follow your page to see what you’re all about. Thinking that creating a social media page and having it be a success overnight is definitely not the way to go about running a business.

Your social media page can definitely be beneficial to your company, but it should never be thought of as the sole way of marketing and advertising to the public. You still need to leverage other marketing data and platforms to get people interested in your brand and what you’re all about as a business owner. Integrating many forms of marketing into your company is definitely the way to go as a business owner.
Author Bio:  Jeremy is a tech and business writer from Simi Valley, CA. He’s worked for Adobe, Google, and himself. He lives for success stories, and hopes to be one someday.