Vehicle wrapping post Covid-19

During quarantine 2020: Social media updates are loaded with celebrities endorsing creative skills, for example Ayesha Omar’s “Open the Can” initiative which encouraged her followers and fellow creative artists to open the can of their hidden skills. One of the skills that people with advertising or graphic media background can focus is vehicle wrapping. Vehicle wrapping is either painting your two or four wheeler or displaying creative ads on it for purely marketing purposes.

It is important to use cost friendly user methods that could target your desire audience and does not cost a hole in owner’s pocket.Vehicle could be a local bus use to advertise a local newspaper or your private van, which could be use for promotion of your sister’s home made mac n cheese. It could be used by individual as well as a group, by small as well as large companies.

Now, let’s have a look at some of the most acclaimed benefits of using vehicle wraps.

Benefits of using vehicle wraps

1: Wider Audience;

A minivan driving on various routes in a city could be used to reach different community members and therefore capture wider audience.

2: Save a few more bucks;

Since you are not hiring advertising agencies, vehicle wraps will save you a lot of money that could be put to better use in business. For example, ‘Operations management’.

3: Your Company might be favored;

It is surprising though but research does suggest that people would be more likely to respond to promotion camp using vehicle wraps as compared to bill boards or local newspaper.

4: Create awareness;

Since a moving vehicle is used for promotion. Most people associate it with a fact that the concerned business would also deliver products. Also, since truck or bus is moving throughout city,consumers associate it with the fact that their community member might be using company’s product or are likely to use them.This creates a buzz and a sense of belonging,which is more likely to boost sales.

5:  Legal restrictions:

There might be legal restrictions associated with most other forms of advertisement. Specially, Billboards. Some newspapers also have policies regarding tag line you are using and some television channels cost a lot. So, having a mobile promotion campaign could bypass these restrictions and would land you a successful campaign.

6: Targeting commuters:

Previously, we listed that vehicle wrap advertisement could be used to reach a wider audience.This time, we are focusing on commuters.For example, your product is a beauty gadget that could be used by women to curl or straighten their hairs.Now, it would be better if you could find out about spa and salons in the city and figure out their opening and closing timings. If your vehicle takes 2-3 routes depending on salon’s timings: there is a higher chance, you might get called by one of their consultants who would certainly like to try your product or might demand a sample.

You see, vehicle wraps are not just cheap and user friendly. They can get your business more exposure along with being a great branding tool.

by: Noor Ul Ain

Tags: Vehicle wrapping post Covid-19

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