UAE named biggest investor in European football shirt sponsorship

12 years ago | Posted in: Business | 948 Views

A new report has highlighted the growing reach and depth of Asian and Middle-Eastern investment in top-level sports around the world with no sign of any slowdown. Entitled “Emerging Giants”, the report released by sports marketing research company Repucom on Monday, examines the trend of investment in sports sponsorship from the Middle East into European soccer and from Asia into US sports franchises.
Across Europe, $1.5 billion has been spent by Middle-Eastern investors and groups on team ownership, while in the last two years alone, Asian businessmen have invested approximately $1.1 billion in U.S. sports franchises, the report says.

English football clubs Manchester City, Arsenal and Nottingham Forest all have Middle-Eastern shareholders, while French champions Paris St. Germain and Spanish top flight club Malaga are 100 percent Qatari owned… see more

source: arabianbusiness

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