FOR all the would-be tech entrepreneurs out there, Twitter co-founder Evan Williams has one piece of advice.
It’s not about learning code, finding an angel investor or having the coolest office on the planet.
The key is to find something you love, and make it easier.
“Here’s the formula if you want to build a billion-dollar internet company,” he told a tech conference in Oregon, Wired reports.
“Take a human desire, preferably one that has been around for a really long time … Identify that desire and use modern technology to take out steps.”
Mr Williams, who co-founded Blogger and Twitter, said people often think of the internet as a magical place where they can do what they want. But in reality it’s an “engine of convenience” which should be used as such.
“We often think the internet enables you to do new things,” he said. “But people just want to do the same things they’ve always done.”
As the web becomes filled with more people connected through tweets, likes and messages, the ability to organise these connections through speed and “cognitive ease” will become crucial, something Facebook, Google, Apple and Amazon have been extremely effective at in the past.
Sounds like great advice to us.