Without marketing, businesses can’t succeed. It is marketing that makes the connection between a product and the consumers that purchase it. Marketing has gone through a lot of changes over the decades. However, the past ten years have been absolutely transformative for marketing and advertising. This is entirely due to the progression of technology. With the internet, mobile, big data and other significant technological innovations, marketing has transformed completely from what it once was.
If you want to compete in the current business climate, you need to be able to implement technology into all aspects of your company. This certainly includes marketing. Below are some ways you can use technology to advance your company’s marketing campaigns.
A big factor in today’s marketing is SEO. SEO is an acronym that stands for search engine optimization. SEO strategies are used to make sure that websites appear in relevant search results. With poor SEO, finding your website may be practically impossible with Google, Bing or Yahoo. With good SEO, on the other hand, you may appear near the top of search results. This can lead to a constant flow of new customers to your website that go on to make purchases and provide your company with steady revenue.
SEO is complicated and is continually changing. One big change in recent years has been Google penalizing poorly mobile optimized websites for searches made on mobile devices. Considering that about 60 percent of Google searches originate from mobile devices, you better ensure that your websites are mobile optimized. Search engine algorithms are constantly being updated with new changes. You must stay proactive with your SEO or you could end up being delisted by Google or Bing entirely.
Something else you should concern yourself in regards to marketing and technology is omnichannel. You may ask yourself, “What is omnichannel?” Omnichannel can be described as an attempt by a company to fine tune its marketing efforts so that the consumer has a seamless buying experience no matter what channel is used to make the purchase. In today’s business landscape, a person can make purchases an online store, through an app, over the phone, in a brick or mortar store or even through a social media contact.
Overall, the goal of omnichannel is to help ensure that the consumer has the same experience and high level of service no matter which channel is implemented to make the sale. Omnichannel helps ensure that both digital and non-digital modes of purchasing products are addressed in an integrated fashion. This is important considering that ecommerce is growing at a substantially fast rate and will soon reach 17 percent of all sales.
An omnichannel strategy is accomplished through the sharing of data so that service representatives already know about a customer’s previous interactions with the company via different channels and can account for that history in the service provided. It is really a game changer for modern marketing. It can help improve the rate of conversions, customer satisfaction and customer retention.
A third way you can use technology to help progress your marketing is through the implementation of big data. Big data is the recording, storing and analysis of very large sets of data in an organized fashion. The data involved could include data regarding sales, business processes, machine processes, customers, products, suppliers, vendors and more.
This data can be analyzed by powerful software for marketing purposes. If you are able to analyze your history of sales to find out the backgrounds and demographics of the customers that provide you with the most revenue, you can use that information to create more effective campaigns that target the exact customers most likely to create a profit for your company.
Companies invest a lot into their marketing. Most companies spend 10 to 13 percent of their revenue on marketing efforts alone. Use technology to help ensure that your marketing is successful. It’s pretty much mandated by today’s extremely digital business landscape.
Author Bio: Jeremy is a tech and business writer from Simi Valley, CA. He’s worked for Adobe, Google, and himself. He lives for success stories, and hopes to be one someday.