To keep up with the real estate industry, agents need to leverage available technology and real estate software. That technology can exist on both a personal and professional level. Here are some suggestions to help you get going.
Optimize for mobile if you own a mobile website. At least 25% of all mortgage searches occur on a mobile device. Mobile is a leading source of information for people looking to purchase a home. The design should be responsive and succinct.
Mobile apps and software are excellent tools easily accessible to real estate agents and business owners. Owners can easily connect with clients through email and personal messages that allow for communicating on a whole new level.
Hyperlapse photos are also a smart way to impress clients with time-lapse photography. This is like putting a thousand dollars worth of equipment on a single app designed for a cellphone. Your listings will be more visually appealing.
Work with experts who can boost your social media footprint. Your company cannot compete without a website or a blog. Your social media imprint can work wonders for your business brand. Posting in your social media venues can also direct traffic back to your website. You can also present yourself as an expert in your field.
Real Estate Technology to Enhance Performance
Real estate agents also need to send and receive documents while in the field. There are a large number of technology tools that agents can use to maximize their performance. Here is a list of some of the most popular real estate tools for the trade.
- DocuSign is a popular tool for signing and exchanging documents. Agents can control their data through every stage of the relationships with clients.
- BackAgent helps agents to communicate through one central database for transaction management.
- Dotloop enables agents to track, manage, and collaborate on transactions with others.
- Skyslope is an excellent solution for managing documents that keep brokers, clients, and agents all on the same page. It captures every interaction in the loop like emails, messages, leads, and client interactions.
One of the biggest reasons for agents to embrace current software and technology is that it makes for a better client experiences. Clients expect relationships with real estate professionals that are smooth and seamless. As such, various apps and software packages can help brokerages deliver an exceptional experience for their clients. The right software can also access big data to help increase real estate leads.
Brokers and agents can use real-time real estate data to their advantage. They can fine-tune how they target and communicate with potential customers and clients. Clients can receive information about a new home they are buying, pricing trends, services in a prospective neighborhood, or virtually any information that can help them make a better informed decision. Apps and software can offer fast and accurate results.
Apps and software can also track the current location of users. Apps allow user to geolocate properties on the spot if the mood strikes to check out a property. Users can view the latest listings and view high-resolutions photos of homes in real time. Whether walking or driving, potential customers have direct access to view available listings and data.
Developing One’s Own App
You should also consider creating your own real estate app. That being the case, they should always start the process of with very careful planning. One can start with questions such as what they want the app to accomplish. Will it target realtors or home buyers? The right software, technology, and apps can take your real estate business to its next level of success.
Bio: Jeremy is a tech and business writer from Simi Valley, CA. He’s worked for Adobe, Google, and himself. He lives for success stories, and hopes to be one someday.