THE Boston Red Sox have won America’s baseball World Series. This is awesome, not just because they rebounded from a woeful record last season much like the NRL’s Roosters, but because their players have beards.

Big bushy beards. REALLY big, really bushy beards.

Big beards have taken over. You only have to walk down the street to see that. But there is mounting evidence that the beard is the essential get-ahead item for men in 2013.


Not by the hair of my chinny chin chin. (AP Photo/Carlos Osorio)

Not by the hair of my chinny chin chin. (AP Photo/Carlos Osorio) Source: AP


Forget a slick wardrobe or a bulging bank balance or a general air of cool, calm confidence. That’s all as good as worthless unless you’ve got the facial fluff to back it up.

Karen Lawson is the CEO of recruitment site She says there are definite advantages for men with big beards in certain industries.

“Apparently for many of the careers that matter, beards are practically a prerequisite,” she says.

“Look at any of the guys behind small bars. You’ve got to gotta have a mean-arse beard. There are also pockets of media online where you can wear jeans and a beard.

“We’ve got a guy in our sales team who looks like an axe murderer and he’s really good.

“But in certain industries it isn’t cool. I think generally if you’re going for a job interview in a bank they’d tell you to shave it off. My partner works in a merchant bank and it’s not acceptable at all.”


They got home by a whisker. (Photo by Jamie Squire/Getty Images)

They got home by a whisker. (Photo by Jamie Squire/Getty Images) Source: Getty Images


Two Australian Academics, Professor Rob C Brooks and Dr Barnaby Dixson of the University of NSW, recently undertook a groundbreaking study on beards. The results were published in the journal Evolution and Human Behaviour.

The academics found that women’s perceptions of men’s attractiveness, parenting skills, health and masculinity all increase when a bloke has a beard.

The only slight blip in the statistical findings was that women find men more attractive when they have about 10 days worth of stubble. Beyond that, they’re not as sexy as they think they are.

But generally, big beards are in. Experts say they help a man’s self esteem, and mark him as someone who is both bold and self-assured.

But who needs experts? As the good people of Boston have shown this week, a bearded team is a successful team. The Red Sox even started the Twitter hashtag #getbeard and if tweets like these below are any guide (and we think they are), America is well and truly on board.

Closer to home, we’ve seen too many Australian sportsmen to name with Ned Kelly beards. One you might have seen on our site today belongs to freestyle skier Anton Grimus, who is set to represent Australia in the upcoming Sochi Winter Olympics.


The Sydney Hairbour Bridge

The Sydney Hairbour Bridge Source: News Limited


We asked Anton if his beard slows him down or makes him go faster.

” It keeps me warm, and that’s important,” he said.

That’ll come in handy in Russia, and it’s a facet of beard-dom which could prove useful for legions of Aussie men if the academic findings on sexual attractiveness are accurate.