SAMSUNG just loves a court battle.

The company is now in a scrap with appliance maker Dyson, suing the company for damaging its reputation.

A lawsuit has been filed demanding Dyson pay Samsung 10 billion won (A$10.3 million) after Dyson has apparently tarnished its brand for claiming the Korean company copied its designs.

Dyson filed a patent infringement against the electronics giant last year, which claimed Samsung had copied the steering system from its DC37 and DC39 vacuum cleaners, but it was dropped after Samsung presented “prior art” showing the idea being used in machines before Dyson had patented it.

Now Samsung has got its back up about the claim and is prepping its lawyers once more for such intolerance.

“We are initially seeking 10bn won from the UK-based manufacturer. However, the amount will increase depending on how the court proceedings go,” Samsung’s spokesperson told the Korea Times. “Samsung’s marketing activities were negatively affected by Dyson’s groundless litigation, which is intolerable.”


Dyson claimed Samsung copied designs from this DC37 vacuum cleaner.

Dyson claimed Samsung copied designs from this DC37 vacuum cleaner. Source: Supplied


Samsung has called Dyson a “patent troll” and is looking to retaliate to prevent future occurrences happening again.

Of course, it’s not the first time Samsung has been dragged through the courts as it has famously been embattled with Apple for design infringement, which Apple won.

Dyson has been quoted in a statement as saying:

“Dyson pioneered cyclonic vacuum cleaners and digital motors — and has been developing them ever since. We patent our technology, and naturally defend it. It is surprising that a company over 100 times bigger than Dyson is so worried. The patent system offers us some protection but not enough: with an army of lawyers, hidden prior art is occasionally found and ways to design around existing patents identified.”