Technology continues to develop and interconnect the world both socially and economically. Businesses are continually utilizing new technologies to run efficient operations. Over 47 percent of the world population has access to the Internet and more than 80 percent own a smartphone and use it at least once to access the Internet. When online, over 75 percent of internet users worldwide use social media platforms such as Facebook and Twitter as well as search for products and services through company websites. These trends are increasingly creating a digital universe which is projected to reach 44 zettabytes from the 4.4 zettabytes of data in existence today.

One of the business functions that has been transformed by technology is sales. Many businesses are adopting emerging technologies to increase their customer base, productivity, as well as gain a competitive advantage. With that background, here are five technologies that are transforming sale procedures in business:

1) Social Media

Social networking is among the most popular online activities. Active social media users are now over 2.5 billion globally, and the number is estimated to grow by 9 percent annually. People use social platforms to interact with family and friends, share opinions, and shop for products and services. Businesses have also created social accounts for connecting and engaging with both existing and potential customers. Sales teams are also able to gain some insightful marketing tactics by attending a salesforce development bootcamp. All you need is some background in programming to get started with various configurations and programming on the salesforce platform. From the feedback they get from customers on social sites, business has been able to increase efficiency, productivity, and sales, with many reporting increase in sales after taking up social media marketing.

2) Big Data

Access to timely data as well as data analysis have enabled businesses to get insights that has helped them make strategic and tactical sales decisions. Any business that wants to gain a competitive advantage has to have an ability to capture and analyze data for business insights. Big data is the influx of data in companies resulting from the increase in digital operations adoption. By using the right big data analysis tools, companies are able to recognize customer trends and patterns that are informing their marketing strategies, including which customers to target to increase sales.

3) Mobile Computing

Many people today use mobile devices such as tablets and smartphones to search for products and services. Over 90 percent that use mobile devices to search for products end up making a purchase. Many marketers are taking that it into account and are now able to market and advertise products through sending mobile ads. Mobile technology is also enabling real-time communication between sales teams and potential customers allowing enhanced customer experiences and instant access to sales contracts and deals.

4) Cloud-Based Solutions

Cloud computing solutions have facilitated access to services via the Internet. Businesses that make use of cloud solutions for operations enable customers to easily and quickly access their products and services. Customer relationship management (CRM) solutions now allow customers to connect with organizations at any time and everywhere and enterprises implementing CRM solutions can now get real-time insights on what customers are most likely to buy.

5) Bring Your Own Device

Bring your own device (BYOD) technology allows employees to perform work using their own devices such as tablets and smartphones. Sales teams that use BYOD technology can engage with customers at any time irrespective of location and can access company resources to support their work which enhances customer experiences, improves productivity, and increase sales.

Technology has transformed sales and marketing, and organizations that embrace new technologies will continue to improve their sales procedures, enhance customer experiences, increase sales, and obtain a competitive advantage over their peers.


by: Mikkie Mills