Microsoft surpassed Apple to become the world’s most valuable publicly traded company. All it took was a US$300 billion rout.

After briefly claiming the top spot on Monday, Microsoft shares rose 0.6 per cent on Tuesday, pushing the company’s market value to US$828.1 billion at the close. That exceeded by more than US$1 billion the value of Apple, which has tumbled this month on concern about iPhone unit sales. The last time Microsoft’s market capitalisation was bigger than Apple was in 2010, according to data compiled by Bloomberg.

A recent stock market swoon has taken a toll on nearly all technology companies. But investors have punished consumer-focused companies like Apple and Amazon.com more than firms that mostly cater to businesses, like Microsoft. It’s down 6.3 per cent since the start of October, while Apple has lost 23 per cent.

Starting more than a decade ago, Microsoft fell behind Apple as computing shifted from desktop machines to mobile devices like iPhones, making Microsoft’s PC dominance less relevant. Attempts to regain its footing by acquiring Nokia’s handset business and releasing its own phones led to expensive write-downs. This was particularly galling for the Redmond, Washington-based company because it once kept Apple afloat with a cash infusion in the 1990s.

The rise of cloud computing changed Microsoft’s fortunes about five years ago. Under Chief Executive Officer Satya Nadella, the company invested heavily in data centres and other infrastructure to run applications and store data for corporate customers.see more

source: scmp