A range of dolls have been created to help children of African origin to stay in touch with their heritage.
The dolls were created by Chris and Ada Ngoforo, from London, who were concerned their children did not know about their West African roots.
They decided to take matters into their own hands and what started off as project to help their family, has now transformed into a business venture.
They have launched their own range of toys, called Rooti Dolls, which are programmed to speak in several native African languages.
The couple have now made 12 dolls from different African countries.
Chris Ngoforo told CNN: ‘We observed that over 90 per cent of children born or living in the diaspora and millions in Africa do not speak or understand their mother tongues.
‘Our research made us understand that the reason for this is not because our children don’t want to learn their mother tongues, but more because there are not many essential tools that can easily be both educational and fun at the same time.’
Among the dolls is Nina, who can speak Igbo, Yoruba, Hausa and Ibibio and loves to watch ‘Nollywood’ – popular term for Nigerian movies.
Then there is Ama, who dreams to be a doctor, and can speak the Ghanaian languages of Twi, Ga, Ewe and Krobo.
The couple hope the dolls will breakdown stereotypes and provide a more accurate representation of black people.
Debbie Behan Garrett, author of ‘The Definitive Guide to Collecting Black Dolls’, said: ‘Today’s black dolls have evolved from negative caricatures to play-scale representations of haute couture fashion models and other positive images of babies, toddlers and adult black people.’