L’Oreal has ended its contract with 17-year-old World Cup fan Axelle Despiegelaere, who landed a modeling deal with the world’s biggest beauty company after photos of the attractive teen cheering Belgium went viral.
But fans were outraged after Axelle recently posted a photo of herself to Facebook in which she is holding a rifle, proudly sitting behind what appears to be a dead oryx she shot while hunting.
The caption, in reference to the World Cup match, read: “Hunting is not a matter of life or death. It’s much more important than that..this was about 1 year ago…ready to hunt Americans today haha.”
After feeling the heat from fans, Axelle apologized in the comments section of her post, saying “i didn’t mean to offend anyone..it was a joke.”
L’Oreal isn’t laughing.
The beauty giant tells The Independent that Axelle’s contract has been “completed.”
“L’Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium,” said a representative. “The contract has now been completed.”
The announcement came after fans took to social media to express their outrage that L’Oreal would be affiliated with Axelle after her controversial post.
Although the representative said L’Oreal is aware of the photograph, it would not comment on whether it was the reason behind the decision to cut Axelle’s contract.
But the representative did say to The Independent that L’Oréal “no longer tests on animals, anywhere in the world, and does not delegate this task to others.”
In 2012, the beauty giant donated $1.2 million to the U.S. Environmental Protection Agency to help improve the testing of safe chemicals.
Upon arriving home to Belgium after her fame-making trip to the World Cup, Axelle posted to Facebook that she had “Made my decision..signed my contract with L’Oreal!”… see more