Dubai: Die-hard Jollibee fans have created quite a stir on Monday on the opening of the chain’s first Dubai store.
Jollibee, a popular Filipino-branded burger joint, opened its outlet next to popular global fast-food outlets at the Dubai Mall, to the cheer—or frustration— of hundreds of customers.
The store’s smiling bee-like mascot created a buzz, too, at the mall’s food court. The social media hummed with images of tortuous lines of hungry fans outside the outlet on the morning of its May 4 opening.
The mall security formed a queue system similar to an airport check-in counter outside the shop to manage the crowd.
Filipina Angela Conejero raved on Twitter: “Upon seeing that Jollibee has finally opened in Dubai Mall, I realised there’s no reason for me to stay in the Philippines.”
Some curious onlookers, many non-Filipinos, wondered what the fuzz was all about, and even joined the line. Social media denizens tweeted pictures of the queue snaking past other food outlets nearby… see more