Every year, over 170 billion mobile applications are downloaded for small, medium and big enterprises. Entrepreneurs are developing mobile applications that will assist their customers land and navigate smoothly on their websites. Today, consumer habits are driving the mobile applications technology to a new level. Even when competition is slack, having a vision for the future is critical for any business to succeed in M-commerce. Mobile apps are no longer an option for businesses to thrive in the 21st-century global economy; they are a necessity. About 40% of mobile subscribers in the US had access to downloaded applications in June of 2017. It is clear that whatever business is doing online can be accessed on a smartphone which provides location targeting, added portability and other technological advancements that are cutting edge.

Mobile applications potential goes beyond product marketing. Firms can do product promotion which reaches customers in real time who are looking for a specific product or service. Mobile applications support consumer loyalty programs, online purchase transactions, social media interactions and turn-by-turn directions. You can build successful mobile applications for your firm in the following ways:

Holding team discussions

Ensure that you hold talks about all the aspects of the mobile application with your team and make plans about every detail before you can go ahead to build the application. Ensure that you eliminate all functionalities that are unnecessary at the initial stages because you can add them at a later date. The initial version of your mile app should be uncluttered, easy to navigate through and very clean. Once you have created the mobile application, you should put the application under thorough tests to eliminate any bugs, malware and other issues. You should be entirely satisfied with the app yourself before releasing it.

 Outsourcing vs. in-house development team

Some businesses have the preference of their own mobile application development team. However, it is strongly advisable to get a team from outside your business that will assist you in creating the mobile application. Although companies hire the best software developers, the team may not have the requisite skills to develop all the mobile apps that a business needs. It is now quite affordable to hire a freelance mobile applications developer who will yield the desired results within a shorter period. It is also advisable for a business to hire a local apps developer to increase their chances of being available at all times.

Create a mobile website

Most companies today do not need to create a mobile presence that is powerful enough. Firms should consider creating a mobile website to enable them to showcase their goods and services. This is a viable option for firms that are not ready to create a mobile application for their company. The website should be mobile capable in the sense that any prospective customer and existing clients can easily navigate through the mobile device using any mobile gadget. Your business team is also more likely to have the competencies required to create a mobile-friendly website. Make plans for the functionalities that you need to be included on your mobile website. It is also critical that you discuss graphic related aspects and user interface with your lead developers and graphic designers in a UX bootcamp. You can go ahead and outsource a single developer or a team of developers to create the mobile application for your company. This would be for much more cost efficient and will work out smoothly for you.

Understand your audience

In the future people are going to interact with the brand and products of their choice through mobile devices. It is crucial for a business to identify what their customers like or dislike. Mobile applications allow for a different community as compared to what you get on the web and enable consumers to have a new user experience. An improved consumer brand experience results in a more enhanced engagement consequently increasing opportunities for commerce.


by:  Vincent Stokes