Website themes and graphics are not just for show; they have a major impact on your site’s performance and will determine how it does in the future. The visual style of a page is the most up and front element that users notice when they visit a website, and it has a direct effect on the traffic a website generates. Many websites today live and die by their visual aspect and thus it has become important for web developers to work on them seriously.

Creating a great theme is all about making your users feel at home and providing them a smooth web surfing session that’s simple but powerful. Here are four tips and tricks that you might want to keep at the top of your head when designing a new website.

Create a great home page experience

First impressions are everything. In a recent study, it was found that most users only spend about 7 seconds on a webpage before deciding to either close it, or stay on it. These are precious seconds that you need to make the most of to make your visitors stick around. And the page to concentrate your efforts most on is the homepage.

When designing a website, spend excessive amount of time and money to create a stellar looking homepage. Make it pop and noticeable, so that your users are drawn in. Polish all the features on the homepage so that there is not a single button on the homepage that could break down.

Remove clutter

One of the most un-appealing things that stick out on any web page is unnecessary links, pictures, advertisements and videos. When users visit your page, they expect only to be shown the essential details and will neglect anything else, so don’t bother them with other things. Many developers have testified to the fact that most users on a website tend to immediately close the page when they are shown and intrusive advertisement or even shown a link to another page.

If you need to feature an advertisement of third party links on your page, then do so with extreme caution and present them on the side in a non-intrusive fashion. Don’t bother the users with them and let them enjoy the website.

Have an appealing color scheme

Filling in the right colors can make a big difference for your website. A color pallet for your page should represent your style while also being easy on the eyes. A great example of this is Facebook, which uses nothing but a simple combination of blue and white on its pages. It represents the logo well and the blue color is appealing to both male and female users.

You can experiment with your colors to cater to your target audience, but remember to use colors naturally. They should finish off your website with a nice coat of paint rather than making them messy.

Simplicity is everything

Keep everything on your website minimalistic and only as per the requirement needs. If you need to add buttons, then find a way to add just a handful. If you need text, write simple paragraphs and convey as much as you can with as little as possible.

Assume your visitors are always in a hurry and don’t have time to click through website a lot. With that in mind, shape your website page so that it can be seen in its full within just a few seconds.


Eliza Molly is a graphic designer and a media content artist who writes for best seo company California |Intellect Square and makes elaborate articles on how to make great artist content for websites, videos and logos. For more follow her on facebook, Twitter, Google+