Toy companies, consider this your warning: A 3-D printing company that makes toy drones is aiming to turn the industry on its head.
Extreme Fliers, which sells toy drones for $99, unveiled a program on Thursday that would let its customers 3-D print accessories for its drones.
“Before, if someone wanted a helicopter or a remote-control toy, they’d go into a store and buy whatever was selling. And every year, something else would come out and the toy company would get rich,” said company founder Vernon Kerswell.
“Now, people can have whatever they want when they want it. It’s changing the world. We are going to be the guys who say to the toy companies, ‘We’re in charge now.'”
With the new program, Extreme Fliers’ customers can either order the drone accessories from the company or order the design and make the parts with their own 3-D printer. Instead of buying a new product every year, consumers can continually upgrade their toys with customizable parts whenever they like.
“With 3-D printing people can just order whatever they want, and it doesn’t cost as much,” Kerswell said. “Now anyone can have one because you can just print it. It’s just very simple,” he told CNBC at the Inside 3D Printing Conference in New York.
Extreme Fliers, which sells its drones in over 100 U.K. retailers and online worldwide, has been successful enough to remain completely self-funded, Kerswell said... see more