Without question, SEO and social media are two necessary parts of a successful digital marketing strategy. First, SEO forms a solid foundation that helps businesses and their brands get found online. Meanwhile, social media now hosts millions of active daily users, challenging search engines as one of the topmost internet destinations.

With this in mind, some businesses and marketing professionals have become confused when trying to make social media and SEO work together. Of course, some of the issues arise from Google’s public statements. For example, in 2010, the search giant said that social media shares and pages were regarded as a ranking signal. Four years later, Google said that social media no longer affects pagerank.

Regardless of whether you believe what Google says about the matter, you can still use social media to enhance your SEO. Continue reading to learn how.

Backlinks

As you know, backlinks play a major role in SEO. After all, when search engines see that high-quality websites link to your content, they consider it as a testimony to the quality of your site. Still, you may also recognize that earning backlinks represents a time-consuming challenge. Social media can help.

For starters, you should include links to your website in all your social media profiles. Additionally, when you post content, make sure you provide relevant links to your website so your readers and followers can easily get more information. Furthermore, when people share your content with their networks, their friends and associates can click the links.

Visibility

Businesses use SEO to make their online content more visible to internet users. Social media can help you accomplish that goal. When you post engaging, actionable content to your social networks, you establish the humanity of your brand and boost your brand authority. Additionally, you can get more exposure for your blog by cross-posting its content to social media.

Right now, Google controls the majority of search traffic. As such, they can alter their algorithms to instantly alter the entire online landscape as well as your online success. Social media can insulate your business against an over-dependence on SEO. Essentially, it gives you a way to increase your online visibility independently from Google.

Brand Awareness

Marketers use SEO tactics such as long-tail keywords to attract shoppers who are getting ready to buy. However, building brand awareness via SEO can take a long time and a substantial investment. Fortunately, social media can help get your brand noticed early in the customer lifecycle.

Suppose you have used your social media profiles to let everyone know that you offer business insurance quotes. When people in your audience get ready to start a business, they will naturally think of you when they get ready to buy insurance. Even if they can’t remember how to find you on social networks, they can still find you via a search engine query.

Easy tips

So far, you’ve seen some general ways that social media and SEO can work together in digital marketing. The following easy tips can help you put these ideas into practice.

  • Social networks have search engines of their own, so be sure to optimize your profile pages and posts for relevant keywords and phrases.
  • Research and then carefully choose the hashtags you use. Use tools such as hashtags.org and social media search boxes to help. For starters, make sure you know what they mean before you use them.
  • As you create website content, also create social media posts using the same SEO component. This helps you get more from your keyword research and save time while increasing your online visibility.
  • Signal your presence to influencers by mentioning and tagging them in your social media posts.

In conclusion, you should always remember to include social media and SEO in your digital marketing strategies. As you do, you will create survivable independent channels that, when taken together, can create synergy for your brand.

 

by: Dennis Hung