Naming is a vital aspect of everyday life. As kids, we created names for things we didn’t to make it easier to remember or because we liked a different name for it better. We identify everything by a designated name. And, because of that, not all names are created equal. When you’re choosing a name for your business, you need to pay attention to the rules of naming to ensure that your name fits your business image, purpose, and goals. Without further introduction, here are the 5 rules for naming your startup company.

1. Avoid Tricky Spelling

The first rule of naming a business is to avoid using tricky spelling. You should stick to the traditional spelling for most words so that your customers will have an easier time finding you on social media or on the internet. People remember names that are easy to spell and easy to say. Think about what happens when you pass a billboard on the highway that looks interesting. If the name is short, spelled simply, and easy to remember, it imprints on your mind, and it’s easy to think of later. You want to keep your customers in mind when you’re naming. Make it something that they can remember easily and write down later.

2. Make it Catchy

The best names are not just easy to spell, they’re catchy. The best names fit jingles in advertisements and are things that people repeat months after they first heard the name. You don’t want a name that bores, but you also need to know where to draw the line. Names that are “too out there” or just weird won’t work when trying to pull in customers. Keep in mind that the name you pick is going to be your customers’ first impression.

3. Give it Meaning

Since the name that you pick will be the first impression that anyone has of your company, you want it to have meaning. You will want the name to allude in some way to the type of company that you’re creating. If it’s a cleaning company use a word that would imply that. If you’re going into law, then make sure that it’s clear. Names can be frustrating when the customer is trying to figure out what it means. If the customer is able to connect the meaning of the name to your business, it will help to earn their trust as well.

4. Look Up the Domain Name

When you come up with a tentative name, you will want to check to see if it’s available online (the .com). You can check for this on sites like NetworkSolutions.com to see if the name is available and if it is up for sale. Often, people will sell the name for you or lease it to you for just a couple bucks every month. Often domains that end with “.com” will be more expensive but are still the better choice since your customers will feel more comfortable on a familiar “.com” site.

5. Don’t Pick a Name that Will Limit You

Be careful that when you’re deciding on the name, you shouldn’t choose something that limits you to a narrow margin. When your company grows big enough that you want to pull in better project accounting software to better keep track of expenses, you will start thinking of expanding. If you have a name like “Nutrition for the Elderly,” you are limited in two ways. One, you’re stuck to nutritional products. And two, your target audience is the elderly. Stay broad with your names so that you at least have the option of expanding.

Don’t stress too much when you’re deciding on the same. Worst case scenario, you can change it. Try to follow the guidelines above though so that you can avoid all possible mistakes and name changes.

by: Walter Bodell