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Google announced Thursday that it’s leveraging its user base of more than 1 billion people to improve the accuracy and personalization of its Google Maps app.
Users will soon be able to share location details more easily and confirm suggested edits. Google will then vet the edits before they are made public through either Google Search or on the Google Maps app.
Giving users the ability to make their own edits and suggestions will vastly improve Google Maps’ status as a primary discovery tool. Google already makes millions of updates to Maps every day to ensure the accuracy of results.
These updates include more precise location data, opening and closing times for retail stores and restaurants, and reviews and suggested points of interest. By handing over some control to users, Google will make this information much more personal and accurate, with the added bonus of incorporating lesser-known locations to its huge library of data.
Google’s announcement is also a savvy play at bolstering its geolocation data, which is an increasingly important data set for app marketers and local businesses. App marketers can use location data to push notifications to users in specific locations. This is an integral tool for reengaging lapsed app users. see more