Facebook said on Monday it could let businesses interact with users of WhatsApp, the popular messaging service it purchased for $21.8 billion last year.
“We think that enabling that B2C [business-to-consumer] messaging has good business potential for us,” Facebook Chief Financial Officer David Wehner explained on Monday at a tech conference in Boston. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer term.”
The news was first reported by Bloomberg on Monday. A Facebook spokesperson declined to comment on the matter.
With 800 million users now — up from 600 million last August — WhatsApp has grown rapidly since ex-Yahoo employees Jan Koum and Brian Acton founded the company in 2009, particularly in Europe and parts of Asia.
But profit remains elusive for WhatsApp… see more