Emirates Airline has been named the most valuable brand in the Middle East with a current value of nearly $5.5 billion.

The Dubai-based airline was also ranked the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014.

The airline, now at the 234th position in the list, was rated the most valuable brand in the Middle East for the fourth consecutive year, and is currently valued at $5.48 billion, an increase of 34 percent over its 2013 value.

Boutros Boutros, Emirates’ divisional senior vice president, Corporate Communications, Marketing and Brand, said: “A strong brand is an important business differentiator, and that is why Emirates has continually invested in our brand over the years.

“We are delighted that our brand valuation has increased and that Emirates has retained its top position, because this reflects our success in engaging our customers, and remaining relevant to them in a fast changing and highly competitive global environment.”

David Haigh, chief executive, Brand Finance, added: “Emirates flies more passengers over longer distances than any of its rivals and has become the standard by which other airline brands are judged.

“As employees of the Middle East’s most valuable brand, Emirates’ staff are ambassadors for the whole region, building bridges and good relationships across cultures with their impeccable service.”.. see more

source: arabianbusiness