Dubai-based classified ads website Dubizzle was the most searched local brand via Google during 2014, new research has revealed. The website beat the likes of Emirates Airline, Air Arabia and Etisalat to top the list announced by Google in its 14th Annual Year in Search.
The report offered a unique perspective on the year’s major events and hottest trends based on searches conducted in the UAE. This year’s trending searches showed growing interest in people, movies, games, sports and events.
Also listed in the UAE Most Searched Local Brands were Souq, Flydubai, Emirates NBD, Etihad, Sharaf DG and UAE university. The UAE’s Top Trending Queries for 2014 were World Cup 2014, iPhone 6 and Malaysian Airlines, followed by Ramadan and Robin Williams. According to Google, the UAE’s Trending People were Robin Williams, Sunanda Pushkar, Narendra Modi, Joan Rivers and Philip Seymour Hoffman.
Michael Schumacher, Amal Alamuddin, Renee Zelwegger, Kim Kardashian and Jordan Belfort, a speaker at the Arabian Business Conference this year, also made the top 10. The UAE’s Trending Events included World Cup 2014, Malaysian Airlines crash, Ramadan 2014, Diwali and Gitex while the UAE’s Trending Movies were Frozen, Interstellar, Maleficent, Godzilla and Edge of Tomorrow.