Dubai has announced plans to adopt a star rating system for companies involved in the services industry as part of plans to improve customer relations.

Approximately 38,000 establishments including more than 7,000 restaurants and cafes and 700 supermarkets will be included in the first phase of the rating, Dubai Economy said in a statement.

The system includes a set of standards covering 30 technical and service requirements, primarily relating to the efficiency and readiness of employees, prices and payment channels, service quality, facilities and design, and customer relations management.

Dubai Economy is the government body tasked with setting and driving the economic agenda of the emirate.
Its new Global Star Rating System for Services is one of the initiatives launched to establish a model for “improving services and achieving customer happiness”, the statement said.

Ohoud Bint Khalfan Al Roumi, UAE Minister of State for Happiness and director general of the Prime Minister’s Office, said the rating system will contribute to “improved quality and efficiency of services across Dubai, and will enable businesses to have a scientific method to measure customer happiness”… see more

source: arabianbusiness