Logo designing, creating ads for print, electronic and digital media, Photoshop presentations and website development are the few things that come to our minds when we hear the word graphic design. Beginners, whether being students who want to become a qualified professional in this field and entrepreneurs who want to learn basic skills to create a flyer, poster, an invitation card or post for a social media site should start learning the use of graphic tools and software like Photoshop, Illustrator or InDesign. Experienced professionals often highlight the benefits of reading books about design principles for beginners. All these advice are true and help those who want to become a professional graphic designer. In addition to learning this skills, beginners can follow these 5 simple but efficient tips to gradually enhance their skills.
Catalog all the good work that inspire you
As you want to achieve the status of expert in this field, start following and observing professionals and their work and save in your data bank. Whenever you notice beauty, uniqueness and creativity in a piece, immediately save it to take inspiration in future. Surrounding yourself with the work you admire and respect will empower you not only to identify your own voice, but also enable you to strengthen the skills to recognize a good or bad design. However, inspirations should not be used to copy ideas, rather it should be used to polish the skills.
Observe and analyze design work
In addition to taking formal designing classes, keep on observing and analyzing inspirational work in your collection. Every piece of work including logos, info graphs, illustrations, and animations incorporate multiple design components like lines, shapes, fonts, colors and images. Deep observation and analysis break down these components and reveal you the fact that good presentations are not complex, rather they blend simple design elements in a creative manner. As you have a standard knowledge of using tools and software, you can easily predict what tool or software are used to create this masterpiece. Once you get a good grip on understanding work of experienced professionals, you can utilize these elements and tools to improve the workflow and processes.
In simple words, typography is picking and using the font in a graphic design. We all know the font is an essential component to creating an appealing design. It involves understanding the details of word type, font family, leading (vertical space between lines), kerning (space between characters), tracking (spacing of all characters) and size of text block. Graphic designers have to pay special attention to learn all the aspects of typography. Several guides have been made on this topic to guide artists about the right use of typography, it is necessary to experiment to find out personal style in typography. Unless you don’t learn to implement typography in your own work, you will never gain perfection. Avoid rigidity and experiment a bit to decide a perfect typography for a particular project. Keep on observing featured projects for further inspirations.
Never forget alignment and balance in a graphic design
As you are collecting, observing and analyzing outstanding samples of experienced designers, you must have noticed that their designs never loose symmetry and uniformity. They have efficiently maintained the right alignment and balance between text and design to achieve uniformity. For a beginner, it can be a difficult and time-consuming task that takes a lot of energy and failed attempts. All they need to do is to show patience and keep themselves motivated till they successfully maintain the desired alignment and balance throughout their design.
Comprehend principle of designs and follow rules of hierarchy
When it comes to conveying a special message with an aim to create a difference, the original message should be conveyed clearly. Especially if the message is displayed in the form of graphical presentation. In order to create an expressive and outstanding layout, comprehending design principles and following hierarchical rules is essential. A visual message should prioritize all the elements of design sensibly and use right scaling, typography and colors. Moreover, professionals should also consider few other important factors like audience, business and landscape to create a visual with a dominating message.
Summary: Young designers who are starting their graphic design career should focus on making continuous efforts and reworking on ideas to create a better workflow.
Author Bio: Rebecca is a Graphic Designer at graphic design outsourcing company, Design Back Office that offer ultimate design solutions from logo, website and brochure designing to animation and stationery designing. She is a professional Web and graphic Designer having more than 2 years of experience. She also likes to write about technology and Marketing.