Tech giants IBM and Apple are teaming up to develop scores of business apps that will marry Big Blue’s big data capabilities to Apple’s user-friendly iPads and iPhones.
The business enterprise partnership, announced after Tuesday’s market’s close, aims to “redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change,” the companies said in a joint statement.
Appearing on business cable channel CNBC, IBM chief executive Virginia Rometty and Apple CEO Tim Cook said the companies were working on more than 100 business software programs for Apple’s iOS operating system, which will be available this fall.
Rometty said the apps would address specific industry needs, such as helping airline pilots save fuel, and could be used in a wide range of business applications, turning iPads and smart phones into money-saving tools. “This can save 10% to 15% for an airline deployed widely,” Rometty said.
Apple shares rose $1.51 to $96.83 in after-market trading. IBM gained $3.41 to $191.90. The companies, former PC world adversaries, have worked together on the venture for several months.
“We are in independent positions of strength,” Bridget van Kralingen, senior vice president of global business service at IBM, told USA Today. “We are the gold standards for enterprise (IBM), and consumer and design (Apple).”
Apple’s first major joint venture partnership in years is “absolutely huge, it’s landmark,” Cook said. “It takes the best of IBM and Apple. There’s no overlap. It’s totally complementary.”
Tim Cook has history with IBM. During a dozen years there, he rose through the ranks to become North American fulfillment director for IBM’s personal computer company in the Americas.
Apple and IBM collaborated in the past, too, along with Motorola, beginning in 1991 on a semi-successful project to develop computer chips and an operating system to supplant Intel and Microsoft’s superiority. The PowerPC, used in Macintosh computers for more than a decade, was a result.
Analysts applauded the move, which will expand Apple’s consumer base into business and burnish IBM’s big-data analytics capabilities. IBM will sell iPhones and iPads to business clients under an exclusive IBM MobileFirst for iOS agreement.
“They really do complement each other,” said Richard Doherty, director of the Envisioneering Group, a research consulting firm. “This seems to be one of these rare win-win-win things. I just see less indecision and more satisfaction and maybe people at work getting to enjoy an iPad on the company’s dime instead of them having to go out and buy it.”
IBM will advance the “bring your own device” to work movement “because people do equate trust and security with IBM more than any other company,” Doherty says.
Many workplaces will benefit from the tech giants’ collaboration. “It’s going to change a lot of service industries and make them effective and more dependable,” he says.
At retail, shoppers may see more iBeacons, in-store transmitters that alert iPhone and other iOS device carriers about sales and process transactions. “(iBeacons make) transactions go faster and more securely,” Doherty says. “(Apple) is not a services company, but IBM services retail from Wal-Mart to Starbucks.”.. see more