APPLE has halved production of its new cheaper, plastic-cased iPhone only a month after its release.

The company will slash its current 300,000 unit-a-day pace to 150,000, according to a report by Chinese tech site C Technology .

Apple has made no comment on the reason for the cutback, but if the report is accurate, the most likely reason would be because of poor demand for the 5C.

In China, demand for the 5C has been so low retailers were forced to lower the sale priceeven further.

Furthermore there’s no delay to order a 5C on Apple’s own website. Yet the company warns orders for the 5S is on back order.