Regardless of what type of business you’re in, it’s likely that there’s a website behind it. A presence on the web allows you to reach more potential customers and remain competitive. However, its effectiveness depends on how much traffic actually makes it to your site. Here are 5 tips you can use to boost your website traffic.
1) Study Your Stats
Get in the habit of looking at your traffic statistics, either with Google Analytics or a similar alternative. Take note of page views, unique visitors, traffic sources, session duration, pages per session, bounce rate and exit pages. The more you know about who is actually visiting your site, where they’re from and what types of content they are most interested in, the better your decisions you’ll be able to make, in terms of the content you provide.
2) Develop a Strategy
Next, you’ll need some type of content marketing strategy. Blogs are usually the first type of content that comes to mind, but a more successful website would also incorporate a combination of videos, polls, surveys, slideshows and infographics. E-books and podcasts are even better. They require more time and effort to put together, but the payoff will be hard to beat, in terms of traffic and actual engagement by visitors.
Note that compelling headlines with well-researched keywords will rank far better in search engine results and grab your readers’ attention. Use a keyword planner to generate ideas for your blog posts, based on both average monthly searches and competition. Low competition keywords with lots of searches are your best bet. This is easier to accomplish with long-tail keywords.
3) Engage Online
One of the best ways to promote your website is to interact with others online. Seek out other websites and groups that are relevant to your industry and local community and start engaging in conversations. Social media offers a tremendous opportunity to connect with others, comment on their posts and answer questions. The friendlier you are, the more likely it is that they will visit your profile and see a link to your website.
Keep in mind that it’s best not to leave links in your comments, when in conversations with others. This can appear spammy, which could damage your online reputation. You don’t want to come across as pushy or insincere.
4) Guest Blogging
Getting a micro-influencer to post a blog entry on your site can do wonders for your web traffic. First of all, they’re likely to share a link to the post on their own sites, which already have a large audience. It also adds another level of variety to your content. Consider asking them to mention your business in a future post of their own or even requesting an interview with them. If you can get that on a blog post, it’s likely to generate a considerable amount of traffic.
Another way to do this is to write a guest blog for someone else’s website. Try to identify businesses whose audiences are likely to be interested in what you have to offer. If they do allow you to contribute a post, be sure to insert a link back to your site. Just make sure that whatever you decide to post is something their audience will find useful.
5) Email Marketing
Regular newsletters and offers via email are another great way to stay connected with your audience and drive more traffic to your site. Emails should include links to blog posts and other useful information they can learn from. The trick is not to flood their inboxes with too many emails or they may decide to unsubscribe.
Also remember to think carefully about your subject lines. If they don’t grab the reader’s attention, your emails may not get opened and your efforts will have been wasted. Your time is valuable, so it’s better to do these things right from the start.
To those who remember life before the Internet, attracting website traffic can seem like a perplexing task. Fortunately, the issue has been around long enough to have been thoroughly studied. Note that each of these tips can help to some degree, but combining them will generate better results.
by: Kevin Faber