With so many new marketing strategies entering into the social media marketplace, it’s often difficult to keep up with them all and remain relevant. However, it’s important to do to improve your online presence so that your business continues to grow. There are always new things to learn, and unfortunately, some of those things that evolve today may be obsolete tomorrow. That’s why it’s important to keep your eyes on the pulse of the social media marketplace so that you can always be both competitive and relative. Below are some ways that you can improve your online marketing presence so that you can continue to grow over time.
Many business owners first develop marketing and branding strategies to promote their business. However, developing personal branding strategies first to promote the individual is far more rewarding.
When you brand yourself first, it allows you to establish a much more trustworthy, personal image. This adds more momentum to your overall marketing efforts than just marketing and branding your business alone.
Implementing Mobile Marketing Campaigns
In 2017, digital ad spending surpassed ad spending on TV ads. That’s a very huge accomplishment. What that means for you is that there are billions of dollars being spent on online ad campaigns. More specifically, $83 billion in 2017 and an estimate of $129.23 billion by the year 2021 according to digital marketing expert, Neil Patel. A portion of that spending has already been earmarked for mobile marketing. In fact, 26.2% has been spent in 2017 with an estimate of 32.9% to be spent by 2021.
Making mobile marketing a part of your online marketing strategy is a practical online growth strategy today and in years to come.
Develop Great Images and Marketing Messages to Attract Your Targeted Audience
Establishing and maintaining an online social media presence requires a lot of planning and forethought. It should also include great images as well as well-crafted marketing messages that capture your targeted audience. These images such as your logos and other images should be relevant to your industry and should suggest that you are the expert in your industry. Additionally, they should be marketed on social media platforms where the majority of your target audience spends their time online.
These images and marketing messages should also link back to your website whenever possible. This brings us to our next point about developing great websites.
Develop a Great, Welcoming and User-Friendly Website
Although this may seem apparent, many business owners still missed the mark when it comes to developing great websites. Since you’re competing with hundreds of thousands of other businesses in your industry, it’s important to have a website that is both welcoming and lives up to its promise. You also need to determine what the goal is for your website as well, such as providing information; giving away free resources, selling products or services or lead generation. Whatever, your goal may be, it should be mapped out beforehand so your content reflects your desired outcomes.
Additionally, your marketing efforts should be trackable so that you can determine user engagement and conversion rates. Armed with this information, you should be able to make any necessary changes to your marketing plan to improve your brand’s ROI.
Managing Your Online Content
Now that you have a better understanding of how to improve your online marketing, there’s still more to do. Considering you’ve implemented some of the strategies above, you’ve now got to find a way to manage all of your content. This is referred to today as BAM, short for Brand Asset Management, which consists of organizing, retrieving, and storing all of your brand information, digital content, and other digital files in one central location. It’s also important to use this information to effectively communicate the meaning behind your brand while determining your brand’s asset value, profitability and worth over time.
To conclude, these strategies should take place regularly – with g modifications being made base of the results from ongoing testing.
by: Sia Hasan