Getting a Response: How to Influence Leads to Open and Respond to Your Emails
Acquiring leads can be a hassle for many business owners, but getting responses back is even more difficult if you lack a solid strategy. Of the billions of emails sent every day, only a fraction of them are opened, and even fewer lead to sales. If you want more responses from your email leads, consider the advice on this list.
Although it is important to write compelling subject lines that get your emails opened, avoid using clickbait. If the recipient opens your email and discovers that it is misleading, you lose their trust, and may be tagged as a spammer. Inc. Magazine reports that “The first two lines (subject included) are the most important of your email, so you need to use them to let people know exactly what you’re getting in touch for.” Delivering honest, short messages that offer something of value can influence more positive replies from leads.
Segment Leads and Create Complementary Messages
Forbes suggests that segmentation of leads offers economies of scale to enable you to use your marketing resources wisely, and closely analyzing each segment helps you decide where to focus your efforts. Segmentation is crucial because every lead is unique due to their age group, interests, and other factors, and the same message that may appeal to a member of one crowd may look uninteresting or irrelevant to another audience. By crafting unique email messages for each segment, you can significantly increase responses and sales from leads on your radar.
Many people tend to respond positively when the sender uses their name in an email. If you craft a very generalized message, the person may ignore the call-to-action completely. Using the name of the recipient in the subject line often gets the reader to notice a specific email in the inbox, and open it. If you decide to use the recipient’s name in the subject or body of an email, it is crucial to insert the proper spelling to avoid irritating the person you are contacting.
Dodge Spam Filters
Did you know that there is a list of terms that you should avoid using if you do not want to be labeled as a spam sender? Avoid using words and phrases like discount, congratulations, limited-time only, once in a lifetime, and call now, or the lead may not even see the email if it is caught in the spam filter. Experts confirm that sending emails packed with images, using all capital letters in subject lines, and even sloppy code can get your email flagged. Both the Internet Service Provider (ISP) and Email Service Provider (ESP) have extensive systems to crack down on potential spam at all costs.
Entrepreneur suggests that you can establish permission to send emails by using a double opt-in process in which the recipient must sign up, and then click the confirmation message to begin receiving emails from you. ClickFunnels allows you to set up a double opt-in so that you receive complete permission to send emails to leads that do not get labeled as spam.
Use Emotional Language
A dry, boring email seldom elicits a response from a lead. Fast Company suggests that using a moderate amount of emotion in your emails can entice leads to respond to your message. Simply using words that evoke positive feelings can convince the reader to reply, versus constructing neutral statements. If you use uplifting words and phrases to describe a product, service, or proposition, it conjures up a favorable response.
If you present value in your message and avoid wasting the time of the recipient, you can receive greater responses from email leads. It is imperative to note that there is no golden formula for getting feedback every time, but each sound strategy you implement has the capacity to increase the amount of responses you receive. Through trial and error, you can determine the best ways to reach out to leads through email and influence a desirable reply. by: Dennis Hung