When you’re a contractor, getting clients is essential for your success, and luck isn’t going to help you much in that regard. The contractors who get clients and keep those clients coming back are the ones who can convince clients that they’re the best choice.
You’re probably not the only contractor in your area. Depending on where you live, you could be competing with dozens of other contractors who offer the same services as you. How can you differentiate yourself from your competition? There are a few key ways you can convince clients that you’re the best contractor.
- Project a Professional Image
First impressions are a huge part of how potential clients will view your business, which is why every aspect of your business need to project professionalism. All things being equal or at least similar, clients will choose the contractor with a professional image over the one who looks shabby every time.
This doesn’t mean you need to wear a suit and tie to work, but you should avoid looking sloppy. Remember also that professionalism extends to every aspect of your business. If your business has a website, it needs to function properly, be well-written and of high quality. An amateurish website will send some clients looking elsewhere. All communications you have with clients, including over the phone, by email and in person needs to be just as professional.
- Use Testimonials
It’s not easy for you to convince clients that you’re the best contractor for the job. They’re expecting you to sell yourself, and you’re obviously going to be biased towards your own services. They’ll be taking everything you say with a grain of salt.
It’s far easier for your previous clients to convince new clients that they should choose you. Testimonials are one of the most effective ways to market your business and land new clients. When a client sees that you have testimonials from previous satisfied customers, they’re able to trust you more easily with their project.
The easiest way to get testimonials is to ask for them after you complete a job, or to ask clients to leave you a review online. You can then use these testimonials or quotes from reviews on your business’s website.
- Stick to Your Specialty
You’ll have a much easier time convincing clients you’re the best contractor for the job when that’s actually the case. It’s important to know what you specialize in and focus on clients that need that, instead of spreading yourself too thin. Many contractors take on any job they can find with poor results. If your focus is in carpet cleaning, look solely for clients who need the best carpet cleaner in the area instead of also reaching out to clients who need their hardwood floors replaced.
- Treat Clients Well
There are quite a few common complaints clients have. Contractors often tell them little besides the price of the job, show up late and don’t meet deadlines. If you demonstrate that you’re different, you’ll build a good reputation among clients.
Start by explaining things to your clients and listening to any concerns they have, instead of just being in a rush to get the job started. Set clear expectations regarding the price and time frame for the job, and make sure you can meet those expectations. Arrive on time every day. These are all little things, but they add up, especially when most of your competition won’t be doing them.
It’s unlikely that one factor alone will clearly set you apart from your competition as the best. Instead, it will be several smaller factors that all add up to create that impression in the client’s mind. When you focus on your niche, project a professional image, use testimonials and treat your clients properly every step of the way, more and more people will start to see you as the best contractor in your area.
by: Lee Flynn