It’s often hard to gauge the impact new technologies will have. This is why many so many companies avoid embracing them, until they have some idea whether or not they stand to gain anything by investing in them. Every now and then, something comes along that can actually improve the way businesses operate, lower their costs, or offer them some advantage for tackling tough problems. The more it can do for them in at least one of these areas, the more likely it is to be a hit. Cloud technology is a perfect example.


As a company grows, their computing needs grow with them. Up to now, this might have involved purchasing additional servers and maybe more space in which to store them. A cloud provider allows you to use their servers instead, adjusting your usage as necessary. You’ll pay more if your needs increase and less if they decrease, making it more affordable and scalable alternative.

Larger businesses will be able to benefit from a large number of new applications. For example, car companies are already using the cloud to connect their vehicles. The ability to provide occupants with access to social media and other popular apps adds additional value to their products.


The cloud provides businesses with a central repository for data, processing, and communication. This makes it possible for employees to carry out their duties from virtually anywhere, by using inter-connected devices. Both employees and customers will be able to connect through the cloud 24/7, improving service for customers, while saving companies money.

Cloud services work increasingly well together, making it possible to link various types of software. This is ideal for startups, who will find it easier than ever to take advantage of valuable tools that can improve their capabilities and speed up their growth. As they grow, they will be able to scale up these services to meet their changing needs.

Products and Services

Innovation is one of the greatest benefits of employing modern technology in business. Because of the affordability of cloud services, new products and services are likely to emerge. Companies will be increasingly capable of offering or producing them, due to lower costs, fewer technical limitations and increased profitability. This is often the case with any improvements in technological areas such as processing power and data storage.

Customer Support

In the past, companies needed at least one person dedicated to taking calls over the course of the day. Thanks to cloud technology, this is a thing of the past. What customers want most is to be able to purchase their products and get answers to their questions 24 hours a day. The cloud allows employees around the world to access the same information whenever it’s needed to support their customers. Inter-connected devices make it possible to share high-quality web content and instructional videos with customers.

Infrastructure Costs

Even infrastructure costs can be reduced through the use of the cloud. Employees that work remotely don’t require desks, office space, or even the use of their company’s electricity and other utilities. This helps control expenses during critical growth stages, which can be invaluable to startups and smaller companies. Some newer companies are already experimenting with employing a remote workforce for all of their company’s needs. While this isn’t possible with every business model, there is a growing trend in this direction.

Data Storage

The more companies begin using the cloud, the more important it will become to provide safer data storage. While there have always been concerns about hostile individuals and organizations getting their hands on private information, cloud providers have largely improved their services to accommodate some of their bigger clients. With so many different providers out there, it’s in their best interests to upgrade their security measures, in order to remain relevant.

As with all technological advances, cloud technology will take time to get used to. Large companies are usually the first to experiment with new innovations, but in this case, the cloud’s scalability is putting it within the reach of most startups. At any rate, it is clearly poised to bring dramatic changes to the way businesses operate in the modern age.


by: Sia Hasan