The way work is done has changed significantly in the past few decades.Many believe employee loyalty is rare in today’s workforce. But employer loyalty greatly impacts employee loyalty. Although the gold watch and guaranteed pension are things of the past, your organization can still build a loyal workforce with some effort. Employee loyalty is essential in having a highly motivated and productive workforce.

Respectful Treatment Matters

Good treatment never goes out of style. In fact, the way people treat each other within your company plays a role in keeping your employees loyal to the mission and values of your organisation. It is important that your employees share your company’s vision. People have a deep need to feel connected to a higher purpose; we are just wired that way, so when your employees personal values are congruent to the company’s values, loyalty is easier to achieve.

Pleasant Working Conditions Matter

A job that can achieve a working environment that is positive and energized stands a great chance of having loyal employees. When people feel better about their jobs, their lives are better and productivity and retention are better.

A company that communicates to their workers the larger purpose of their job is more likely to have loyalty demonstrated by their employees.

Communicating Company Values to Employees is Essential

Some organisations do not seem to have any reason for altruistic values. For example, what if your company builds weapons of mass destruction? In this situation, it is a little harder to make the case of common good and purpose; however, it can still be done. Even a company that builds bombs can communicate to their employees that what they produce can improve the quality of people’s lives. This may seem far-fetched, but it is indeed possible.

It is important for you as an employer determine what your organization’s higher purpose is going to be. If your company creates cleaning products, it is not just about cleaning. A clean space promotes many things that can improve the quality of other people’s lives. Once you can determine this, communicate this higher purpose to your staff. Once again, people yearn to be a part of something that fulfils a higher calling in their life. A job that actually makes a difference can create employee loyalty.

Post your company’s values throughout your building. Include company values in the employee handbook, brochures, vacancy notices, the website, the intranet and other key places.

Now that a clear organisation vision has been communicated; there are other effective ways that you can create and maintain employee loyalty.

First, communication is key. When employees know what is going on, they feel included. Inclusion can’t be underestimated. Inclusion builds connectedness which produces loyalty. Second, invest in your employees. Continuous training and education improves employee skills, and it actually demonstrates that your company values them enough to invest in them. When you invest in your workers, it is highly likely they will invest in your organisation. It is the gift that keeps on giving and your bottom line will show it.

Rewards and Recognition Matter

Additionally, expect excellence. It is good to raise the bar of expectations. Most employees like a challenge and a challenge makes them feel better about their work.

Reward and recognize employees often. This goes a long way. It is important to use tangibles to show that you appreciate and value the hard work your workforce puts forth.

Service awards are an important way to show how your company values their employees. Tenured employees have shown loyalty and they deserve to be recognized. Employees that do a great job deserve to be rewarded and recognized. This encourages continued excellence and productivity.

Employee loyalty can be achieved; however, it does not just happen by accident. Your organisation must prioritize ways to improve employee engagement and loyalty.


By:  Kevin Faber