Apple Achieves Largest Quarterly Profit Ever

12 years ago | Posted in: Technology | 876 Views

Apple has reported quarterly profits of $18bn (£11.8bn) for the final three months of 2014 – the largest ever made by a public company.

The technology giant’s financial performance was driven by a new range of larger iPhones, with 74.5 million handsets sold between October and December.

Its net profit far exceeds the previous record-holder, ExxonMobil, who reported earnings of $15.9bn (£10.5bn) during the second quarter of 2012.

Experts had predicted that Apple’s total revenues would be $53.6bn (£35bn) for the quarter – but according to Apple’s CEO, Tim Cook, this was closer to $74.6bn (£49bn).

According to technology analysts, it took Apple a long time to get to grips with the fact that the public wanted larger screens – causing their market share to plummet… see more

source: skynews

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