Thousands descended upon Italy’s scenic city of Florence where one of the most important events in men’s fashion kicked off on Tuesday.
Pitti Uomo, a Florentine biannual event, brings together prominent names in fashion, from multinational brands to artisanal designers.
“It’s probably one of the largest men’s fashion shows in the world, and it’s a mix, you get a mix of Europeans, Asians, Americans, converging on the same spot,” Philip Turner, the director of a London-based Smart Turnout, told Al Arabiya News.
Vendors from more than 30 countries arrived for the event, organizers said, adding that a record-breaking 1,119 brands will be on display.
Pitti, as frequenters and organizers commonly call it, is a fair in Florence’s historic Fortezza de Basso, a 14th Century fortress, and also hosts events throughout the city.
Stetson, a brand established in 1865 in the U.S. which became known for its iconic hats, was also at Pitti for their 12th year.
When asked why, Stetson managing partner Klaus Kirschner said it was because Pitti is “where everybody comes, where you see everything first…and see what’s going on.”
“Of course, the customers like to see us, and we always try to be fashion forward in hat-wear and this is the place to be,” he told Al Arabiya News as dozens flocked to the Stetson stand lined with its hats…. see more
source: alarabiya.net
Tags: Fashion Event, Man's World, World
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