Smartphones came into world some 20 years ago and changed our lives forever. They have become an essential part of our everyday life. They have made our lives so much easier. From socializing to banking, from shopping to video conferencing with anyone around the world, smartphone is used for every possible thing. Every now and then there is a new smartphone in the market with new innovations for the ease of the customers.
The smartphone market has been growing for the past few years in Pakistan. A few years back, there were only a few brands that were popular among the masses such as Nokia, Apple, Samsung, and a few smartphones from QMobile. Now the time has changed since there are many Chinese brands that are selling smartphones in very affordable prices such as Oppo, Huawei, Xiaomi, Vivo, Infinix, to name a few. In terms of using smartphones, Pakistan ranks 21st on the list of countries with the most users. Pakistan’s figures are continuously increasing over the past few years. In 2019, there were 32.5 million smartphone users in the country which is only 16% of the total population. In 2018, there were 14% of the population was using smartphones, which was 28 million people out of the total 200 million.
Samsung is the top seller in the country. It is now at the top of the record with a 29% market share, Huawei appears in at 2nd position with 13.9% and Oppo appears very close behind at 13.8%. Despite the rankings being the same as previous years, it is clear that intrpduction of new brnads has affected Samsung’s market as it once had about 41% of the share. Several latest phone makers have entered the market and have brought a lot of awareness. These Chinese brands including Infinix, Vivo, Tecno, Oppo, etc offer good hardware for affordable.
Samsung revealed a progressive decline throughout 2020 and due to other brands beginning to shake up the fight. Huawei also experienced a decline, but not nearly as severe as Samsung. Oppo’s performance was the opposite in this value as the brand had delayed growth. Oppo assumed to leave Huawei in the market in 2021 as Huawei’s sales are expected to remain faltering because of the US ban. Vivo’s designs were awesome as the company was mostly between other signs at the bottom of the plan and becoming the 4th largest phone maker in Pakistan. Overall, a few million people using Smartphones, now have more than 35 million, and the figure is expected to remain growing quickly in the future.
Pakistan’s smartphone users over the years
It won’t be wrong to say that smartphone market in Pakistan is improving with every passing year and has made a notable progress between 2016-2018. There was a time when the country had barely a few million people using Smartphones a few years ago, now there are 35 million users and the figure is expected to continue to rise in the near future.
by: Abeer Arashad
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