Uber is partnering with Manchester United to give football fans across the world exclusive behind-the-scenes content to recreate the experience at Old Trafford stadium.

With 569 million fans in over 30 countries, Manchester United is one of the world’s most popular football clubs. The new partnership allows fans who use Uber to travel to watch the game to access content featuring players on the training ground.

Uber will work with Manchester United to create the content which will include pre-and post-match footage. The app will also host competitions to give away tickets to matches and other prizes.

In a joint statement, Uber and Manchester United said the aim is to bring fans together on match days “wherever they are watching, and sending riders and drivers to the club’s famous Theatre of Dreams”.

“All football fans know that the journey to the game is an exciting and important part of the match day experience. We want to recreate that passion of travelling to Old Trafford for our global fan base through experiences and interactive campaigns,” a Man United spokesperson said. … see more

source: mashable