Selected eligible ASUS laptops include 3 months of Google AI at no extra cost, alongside ASUS Back-to-School offers, Zenni Claw and added ownership benefits
Dubai, United Arab Emirates, August 2026 — Student life today moves quickly. A laptop might start the morning in a lecture, head to the library for research, move to a café for a group project and finish the day helping create a presentation, video or portfolio at home.
For Back to School 2026, ASUS is bringing together AI-powered laptops, practical AI experiences and exclusive student benefits designed to fit naturally into that everyday routine.
At the centre of the experience is a new Google AI offer available with selected eligible ASUS and ROG laptops. Customers can receive 3 months of Google AI Pro with 5TB of cloud storage or Google AI Plus with 400GB at no extra cost, depending on the eligible model and plan.
AI that Fits into the Way Students Already Work
For students, useful AI is not simply about asking a chatbot a question. It can be about getting a clearer starting point for research, organising information before an assignment, developing ideas for a creative project or managing coursework across different apps.
The Google AI offer gives eligible ASUS customers access to experiences including Gemini, Deep Research, Google Flow and Gemini in Google apps, depending on plan and availability.
Students can use these tools across research, productivity and creative workflows — from turning complex questions into structured research to drafting, organising and refining work.
ASUS Zenni Claw Brings AI Closer to Everyday Tasks
ASUS is also expanding its own AI experience with ASUS Zenni Claw, designed to make agentic AI easier to use on supported ASUS devices.
Instead of requiring users to begin every task from a blank prompt, Zenni Claw offers ready-to-use assistant skills and guided workflows for everyday scenarios including work, travel and daily planning.
For students, this could mean a more approachable way to explore AI as part of everyday organisation and productivity rather than treating it as a separate tool they need to learn from scratch.
Zenni Claw also supports flexible local and cloud-based AI experiences depending on the device and workflow, with built-in safety protections designed to help users explore agentic AI with greater confidence.
More Value for the New Academic Year
Beyond AI, the ASUS Back-to-School campaign brings together additional benefits designed to make a new laptop purchase more rewarding.
On selected participating models, customers can access Back-to-School savings, free accessories, ASUS Education Store benefits, and an AED 1 one-year warranty extension, with offers varying by model.
Families and students can also explore flexible payment options through the ASUS eShop UAE, helping make both everyday and premium laptops more accessible when planning for the new academic year.
The wider Back-to-School range spans ASUS Zenbook, ProArt and Vivobook laptops, giving students the flexibility to choose according to how they actually work — whether that means portability for campus, a larger display for multitasking, or specialised tools for creative study.
Everything in One Place through ASUS eShop UAE
The ASUS eShop UAE serves as the official online destination for ASUS and ROG products in the UAE, bringing together participating laptops, campaign offers and ASUS ownership benefits in one place.
Students and families can explore the wider Back-to-School range, compare different devices and access available promotions, Education Store benefits, flexible payment options and doorstep delivery.
This also makes it easier to move from choosing the right device to setting it up with the services and benefits available around it.
Added Protection for Everyday Student Life
A laptop that travels between classrooms, cafés, libraries and home will naturally face more of everyday life.
Eligible ASUS laptops can receive one year of complimentary accidental damage protection through ASUS Perfect Warranty when registered within 90 days of purchase, giving students and families an additional layer of peace of mind after purchase.
Combined with the latest ASUS laptops, Google AI experiences, ASUS Zenni Claw and Back-to-School offers, the goal is to give students more than simply a new PC for the academic year.
It is about having a device and ecosystem that can move with them — from the first lecture of the morning to the last project of the night.
Availability
The 3-month Google AI and cloud storage offer is available with selected eligible ASUS laptops in supported markets and can be redeemed through the MyASUS app. ASUS Zenni Claw is also available as a free optional download on supported ASUS devices, with availability depending on region and device configuration
Source:
Akram Syed
PR Communication
ASUS Middle East FZCO
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