The Yellow Pages telephone directory will no longer be printed after 2019.
Its owner Yell announced on Friday the famous weighty tome will enter its final print run, with the first of 104 editions being distributed in Kingston, south-west London, from January next year.
The last of the yellow books will be delivered in 2019 in Brighton, where the first edition was published as a classified section in 1966.
Yell, owned by the Hibu Group, said the decision marked the company’s transition to a “purely digital business”.
As part of the move, Yell said it aims to help a million businesses be found on its online directory by 2020.
Richard Hanscott, CEO of Yell, said: “After 51 years in production Yellow Pages is a household name and we’re proud to say that we still have customers who’ve been with us from the very first Yellow Pages edition in 1966. How many brands can say they’ve had customers with them for over 50 years?
We’re proud of the transformation we’ve made from print to digital.
“Like many businesses, Yell has found that succeeding in digital demands constant change and innovation.
“We’re well placed to continue to help local businesses and consumers be successful online, both now and in the future.”… see more
source: Independent UK