Chinese manufacturer Xiaomi launched its fourth-generation smartphone on Tuesday, swapping its signature neon plastic casing for a metal finish and overall classier look.
Retailing at $322, the Mi 4 comes in only two flavors this time around (black and white, with wooden covers available) and a full HD 5-inch display. The Android-based Mi 4 runs on a 2.5GHz Qualmcomm Snapdragon 801, an Adreno 330 graphics processor and a 13-megapixel camera.
The move from a plastic to a metal design emphasizes how the brand wants to create a high-end look with strong specs, while still keeping a moderate price tag.
Earlier this year, the Chinese startup reported strong growth, with a 271% increase in sales in the first half of 2014. It aims to sell 60 million handsets by the end of the year, according to TechCrunch.
But perhaps the biggest surprise and neatest addition related to the new announcement was the introduction of Mi smart bracelet, which syncs with the device, acts as a fitness tracker and unlocks the smartphone when tapped, without tapping in a passcode… see more