Around 230,000 IT professionals from all over the world will descend on Hannover on Monday for CeBIT, the world’s biggest IT expo. Exhibitors from academics to start-ups will be showcasing their new tech.
The UK has been named the “Partner Country” for this year’s event, with CeBIT’s official website praising Britain as a “world-leading location for business” and “the most popular target for foreign investment in Europe”.
The fair, which unlike last year is not open to the public, is hosting twice as many British exhibitors as it did in 2013 and the expo will demonstrate the growth in the British IT market.
British minister for trade and investment Lord Livingston said: “We will be demonstrating our excellence in areas such as e-health, big data and cyber security.
“As Germany’s largest trading partner we are also sending a message about the strength of our economy in general and the IT sector in particular.”
Germany is the UK’s second largest export market after the US, with about €40 billion worth of goods and services exported to Germany each year, according to the British Embassy.
It’s taken 10,000 workers to set up the show in the city which historically has strong links with Britain through the Royal family.
Chancellor Angela Merkel will meet British Prime Minister David Cameron at the expo on Monday…. see more