There are some reasons why certain companies can attract and retain top talent better than others. How a company chooses to present and market itself makes a huge difference in whether or not the best talent gravitates and stays. Businesses that understand what great employees truly desire from employers can lure them in, and keep them. Consider how it’s done.   

Pulling Out The Perks   

Aside from lucrative benefit packages, companies that offer fantastic perks to employees are popular options for workers of all generational groups. Forbes Magazine declares that maternity and paternity leave, flexible work-from-home options, and 401k or profit-sharing plans are some of the hottest perks available today. Whether it is flight miles, free hotel stays, or gift cards to a favorite restaurant, the companies that roll out the red carpet of perks can expect many quality candidates to walk up to the hiring venue.  

Offering Security Through Establishment  

Without a doubt, an established company can draw some of the best employees on earth due to a brilliant reputation. Inc. Magazine suggests that great brands that have established themselves are more enticing places to work. Any company that has been around for more than a decade gives exceptional employees a stronger sense of job security that they are looking for in the job market.   

Granting Opportunities for Advancement and Recognition   

Companies that offer clear opportunities for advancement can captivate some of the finest talent out there with every job posting. Employees who at highly skilled and well-trained often seek out companies that give them the chance to shine and grow with the company. Some employees are even more motivated by recognition among their peers, while others purposely seek companies that allow them to rise in the ranks. If there is little chance for recognition or promotion, do not expect tremendous employees to apply.   

Constructing a Positive Work Culture  

Companies that successfully attract the best employees often have great organizational cultures. Any business that supports a diverse workforce gives superb employees of all backgrounds a deeper sense of belonging. Talented employees can really thrive within a healthy work culture, and they prefer it. Gallup confirms that a company’s job posting should also accurately reflect the business environment in order to recruit the most effective individuals for open positions. If an excellent employee discovers that he or she has been duped into joining a poor work culture, they may leave quickly.   

Delivering Challenges to The Gifted  

Many talented employees find themselves bored in roles that do not challenge them or encourage high performance on the clock. These unique individuals can truly flourish in a demanding work environment that requires the use of a host of skills and abilities to accomplish company goals and objectives. If your company takes pride in completing complex tasks, accelerating innovation, or delivering top-notch service, don’t hesitate to share the message in every job advertisement to woo gifted candidates.   

Utilizing Applicant Tracking Systems   

If you want to cut out the guesswork in finding ideal employees, you can use an Applicant Tracking System (ATS) to help you. Your human resources department can plug in the necessary data so that your hiring manager does not have to waste time sifting through resumes from unqualified, or out-of-touch candidates. Job seekers who use services like can create great resumes with the proper keywords so that companies with an ATS that are looking for prime employees can spot them among the multitude of submissions. When you plug buzz words and skills required for the role into your ATS, it can filter average candidates from stellar ones, saving tons of time on recruitment.   

A company that sets itself apart from the competition can shine when it comes to recruitment and retainment of the best of the best. Not only do star employees seek companies that offer these advantages, but they can grow loyal enough to retire there. The more that candidates trust a company and expect good treatment, the easier it is to recruit dynamite professionals to work there.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Bio:  Jeremy is a tech and business writer from Simi Valley, CA. He’s worked for Adobe, Google, and himself. He lives for success stories, and hopes to be one someday.