Do you think you can get by without a website for your business? If so, you’re missing out on a ton of benefits for you and your customers. Find out why an online presence is essential for your business.

1. Greater Product Diversity

With a business website, you may be able to offer your customers a greater range of products or services. You won’t be limited to what you can display in an offline store. You can also sell digital products and services that you could never have been able to offer before. Digital products have huge benefits of their own. They don’t need to be shipped because they can simply be downloaded from your website. You get paid instantly without doing any extra work! You could also sell services such as virtual bookkeeping services. This is a great way to service your customers without having to be there in person!

2. Professional Company Image

These days, consumers expect all companies to have a website. If you don’t your current and prospective customers aren’t going to take you seriously. They may think you don’t care about your company image, or about providing online access to your company information. A website helps to project a professional company image.

3. Constant Availability

Your business website works for you 24/7, without having to pay employees to work all that time. Once you pay the initial site design and hosting fees, you get to offer your customers 24 hour access to your business information. Not only that, but your website can be automated to process sales while you sleep.

4. Improved Support

A website offers your customers instant support for their questions and comments. Without an online presence, your customers have to phone you and hope that someone picks up during business hours. Outside of business hours, your customers are out of luck. But online, they have access to FAQs, plus chat support if you’ve installed that on your business website.

5. Minimal Cost

It doesn’t cost much to build a business website. You can get a very professional website with all the bells and whistles for less than $5,000. You could get a very minimal website for around $500. That’s much less than your offline business costs to have a storefront. At those prices, there’s no reason why you shouldn’t have an online presence.

6. Global Reach

With an online presence, your business site can be reached from anywhere in the world. People can visit the online version of your business from their cell phones, tablets, laptops and desktop computers. And miraculously, they can do so within seconds. There’s no better way to expand your marketplace than with a business website.

7. Freedom For You

With an online presence for your business, you may not even find it necessary to have an offline business anymore. A business website gives you the freedom to live and work anyplace in the world. This is an amazing opportunity for you and your family to travel or even live in exotic locales that you could only have dreamed of visiting before. All you need to run your online business is a computer and an internet connection.

8. Lower Overhead

When you decide to move your offline business to an online business, you are getting rid of a lot of overhead. Those overhead fees were cutting into your profits. With just a business website, you can get rid of commercial lease payments every month. You will need fewer employees, and less office equipment. Plus, you won’t have to spend money on utility bill payments to keep the lights on in your business.

Conclusion

It’s not only beneficial to have an online presence for your business—it’s essential! An online presence provides you and your current and prospective customers with a vast array of conveniences and benefits that you simply can’t offer with an offline business.

by: Dennis Hung