Media is one of the most powerful tools that businesses have today. However, you need to know how to use it in the right way. If you leverage media according to how major influencers are doing it, you can set your business up for better success in the long run. So consider learning from influencers in the following methods they employ:  


The first and foremost thing that any media influencer or business person must do for their brand is get attention. You could have the cure for cancer but if you don’t get attention then no one will know about it.  

Looking at key influencers online, you will notice that they generate traffic and they use visuals and dynamics in their marketing that catch the eye. This is on purpose. As long as it is aligned with your brand, anything you can do to get or keep attention is fair game. So don’t leave any stone unturned when testing different approaches.  


If you look at someone like James Philip business seems to be about generating a lot of great content around your niche for the people in your audience. In this way, you provide immense value. This will helps your company in a number of ways.  

First of all, by offering interesting content, the users will come to associate your brand as something they know and trust. They will be more engaged. This also has the effect of improving your SEO.  

Getting traffic to your site today is more expensive than ever if you go the route of paid ads. Great marketers know how to get eyeballs for free. They don’t have to spend a dime. Instead, they are able to get found via SEO by writing relevant content around keywords in their niche that are powerful and useful. So don’t make the mistake of leaving out the opportunity of the organic route when marketing.  

The other thing that interesting content does is warm up your market to the idea of being sold to. If they are ever going to want your product or service, they need to realize that the information you are providing is accurate. If they don’t trust the source, they won’t buy from you. On the other hand, if they do then you are setting yourself up for a great conversion rate on the backend.  


Once you have the interest of your market, you need to build up desire as well. This is different from interest. Key media influencers know that their markets respond not to logic but to emotion. This is the only way to truly get others to do what you want.  

Find out what truly makes your market tick. Then, make it your mission to include these appeals in everything you do. Before you know it, you will have scores of people demanding more content and products from you, just like the best marketers are doing.  


Don’t be shy for asking for action. You need to get people to take their desire and convert it into something real. Just saying they like your product is not enough. Unless they like it enough to reach into their wallets, then it is all just fluff.  

So practice calling people to action. Tell them to subscribe, to buy, and to share. Do it early and often. This will put you in the top echelon of marketers and allow you to get massive results faster than you would have before.  

When it comes to getting the most out of your business and your brand, you could do a lot worse than to emulate what media influencers are doing. When you take their models and apply them to your own business, you will find that you are able to generate better results than ever before. That way, you can have more money to invest in whatever business ventures seem most appealing to you at the time.                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Bio:  Jeremy is a tech and business writer from Simi Valley, CA. He’s worked for Adobe, Google, and himself. He lives for success stories, and hopes to be one someday.