Waze is experimenting with new ways to drive its millions of users into advertisers’ stores.
The social navigation app now lets users “favorite” certain brands, which then appear prominently on the map and within other features like Calendar Sync and even Speed Limits.
Brands can use this access to tailor personalized promotions to customers based on the stores they’ve visited and use location information to better target ads.
Dunkin’ Donuts is the first brand to sign on to buy the native-style ads. The program is in beta for the rest of the year.
The move was announced on Monday in conjunction with the Advertising Week conference in New York… see more