Today, it is common knowledge that SEO is essential for your online business – but why? Why is it so crucial for your company to appear on Google’s front page? Why do you care about where your company shows up in top search platforms? Should e-commerce sites be optimized as well? SEO is like real estate – location is everything. When you show up on the first page of search results, it means the chances of people landing on your site are enhanced.
Since the online marketing landscape is very competitive, it is important to optimize your website for search engines like Google in order to thrive. Every company needs to prioritize this to generate more sales. This article will share e-commerce SEO factors to help upgrade your existing site and increase revenue.
Setting up internal linking structures
A successful linking plan is necessary for anyone who creates a website especially if you want it to be a high performing e-commerce site. Since internal linking helps create links that can go from one page to another in the same domain, you can utilize the links to increase traffic. Here are several reasons why you should think of implementing internal links within your site:
Through interlinking, it will be easier to keep everything organized, ensuring that your visitors easily navigate your website because the internal link establishes an information hierarchy naturally.
Internal linking helps Google to crawl your pages easily. When you have a neat website organization structure, you will give search engines an easier time to crawl your site. If it becomes easy for Google to index your site, they will reward you by giving you a high rank.
Internal linking lets you upsell and cross-sell other products to the website visitors. Although this isn’t necessarily an SEO benefit, it is still essential. When you make it easy for your visitors to access other pages on your website, you can reap substantial SEO and financial gains. For instance, Amazon does an excellent job at this with statements like “More products you might like” and “Other people bought” on certain sections of their pages.
Use product reviews
Product reviews from customers are an impactful element you should consider including on your e-commerce product page. Other than helping you ensure your products get positive reviews (which signify that clients value your product or services), reviews act as influential social validators. They still offer your site dynamics value by adding fresh content to the pages.
Because product reviews are generated by users, they are highly valuable pieces of information to your potential buyers –they are drafted by real people who have actually bought the product. This helps a lot because your pages will be updated with a stream of content continuously.
Optimize page speed
Did you know that the SITE speed plays a huge role in its success? Believe it or not, it does. Are you always patient with web pages which take too long to load? If you are like most people, even waiting for a few seconds is too long. According to research conducted by KISSmetrics, approximately 40 percent of people will abandon a site that takes over three seconds to load. This means you will lose 40 percent of potential conversions and sales because people are leaving your site before they can get a chance to see your content or products. You should never allow yourself to lose customers due to a slow site if you want to make more money. Take time and optimize your site’s page speed performance.
Draft original product descriptions
Depending on the item you are selling, e-commerce retailers can use your product descriptions. However, this is a huge mistake because Google hates duplicated content. Ensure you create original product descriptions to let your brand and personality shine and avoid being penalized by Google.
by: Kevin Faber