Garish graphics, cartoon sound effects and hideously addictive gameplay.
There are plenty of popular mobile games, but none which have had the reach and commercial success of Candy Crush Saga.
It’s a free game but manages to make billions by letting its users cut corners with extra lives and other bonuses.
At its peak, in the second-half of 2013, it made $1.03bn (£670m) from its in-app purchases.
It has been downloaded by half a billion people – many of those became hooked.
The game was responsible for a 7,000% increase in annual profit for developer King Digital Entertainment, but its runaway success has made King look like a one-trick pony.
Despite 200 other titles in its stable, none have come close to matching the success of its biggest hit.
Meanwhile, its new owner Activision Blizzard boasts a varied library of big-name games including Call Of Duty, World Of Warcraft, Hearthstone, Guitar Hero and Doom.
Spending on King’s titles is down, falling 13% year-on-year in the second quarter.
But King’s 500 million monthly active users across 200 countries are clearly what’s attracted the attention of Activision… see more
source: skynews
Tags: Candy Crush, Tehcnology, Video Game
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