Sony last night launched its new flagship phone that it hopes will enable it to become the top three smartphone retailer in the region over taking BlackBerry in the process. The Sony Xperia Z2 is a waterproof, 5.2 inch phone, priced at Dh2,649, and will be available in April.

It is intended to compete directly with Samsung’s Galaxy S5 when it hits the market and Apple’s iPhone 5S. This week the Telecommunications Regulatory Authority (TRA) said that the iPhone 5 is the UAE’s most popular smartphone in terms of sales with the Samsung S3 following closely behind.

“This is going to be a transformational year. Just to give you an idea of what lies ahead, Sony is looking for its mobile business to achieve global sales of ¥1.5 trillion,” said Spyros Gousetis, director of marketing at Sony Mobile Middle East and Africa. “In terms of market size, Saudi Arabia leads and is followed very closely by the UAE and Iraq.”

The struggling Japanese technology manufacturer recently sold off its Vaio laptop business, cutting 5,000 jobs to focus more on the mobile market. It is now launching a new flagship phone every six months to keep up with new technologies amid the expectation of US$1.08 billion loss this year… see more